Analytics & Reporting
Call Tracking
Our Call Tracking service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Call Tracking?
Call tracking with dynamic number insertion, source attribution, recording and scoring. Know exactly which keyword, ad or landing page drove every booked call.
What's included in Call Tracking
- ✓Dynamic number insertion (DNI) on your website
- ✓Per-source / per-campaign tracking numbers
- ✓Call recording and transcription
- ✓Lead scoring and qualification flagging
- ✓CRM integration with full call context
- ✓Monthly call source attribution reporting
Our Call Tracking process
- 01
Audit
Baseline call tracking performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a call tracking roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship call tracking work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Call Tracking
Why Call Tracking matters for your growth
For local services and high-ACV B2B, calls drive 30–70% of revenue — but most teams attribute them last-click or not at all. Call tracking turns blind spend into measurable channels.
- ✓Dynamic number insertion (DNI) on your website
- ✓Per-source / per-campaign tracking numbers
- ✓Call recording and transcription
- ✓Lead scoring and qualification flagging
How we run Call Tracking
A clear playbook — from kickoff to compounding results
Every Call Tracking engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Call Tracking
- 01
Scope
Define the exact call tracking outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational call tracking infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first call tracking sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Call Tracking benchmarks
Client outcomes
Results from our Call Tracking clients
Real reviews from businesses running our call tracking service.
"Their call tracking team caught and fixed tracking issues four other agencies had missed."
"We tried call tracking in-house for a year with little to show. Their team unblocked us in 60 days."
"Booked meetings from call tracking more than doubled in three months. Pipeline has never been healthier."
"Call Tracking done with adult supervision — no chasing trends, just compounding results."
01Which call tracking platforms do you use?
CallRail (most common), WhatConverts, CallTrackingMetrics, Twilio (custom). Choice depends on integration needs and volume.
02Can you track calls from Google Business Profile?
Yes — GBP-specific tracking numbers (with caveats — Google penalises certain implementations). We use the policy-safe approach with insights reconciliation.
03Does call tracking work for offline marketing too?
Yes — print, radio, TV and direct mail can each use a dedicated tracking number, surfacing offline ROI in the same dashboard as digital.
04Will call recordings work in our region?
Two-party consent jurisdictions (most US states, EU, Australia) require disclosure. We configure compliant call disclosures automatically.
05Can you take over an existing Call Tracking program?
Yes — we audit the current setup, keep what's working, fix what isn't, and rebuild reporting so you finally trust the numbers.
06How do you onboard a new Call Tracking account?
Two weeks: kickoff and access, audit and benchmark, strategy doc and tracking setup, then live execution by week three with weekly check-ins.
07How often will we meet about Call Tracking?
Weekly working calls, a monthly strategy review, and async Slack/Loom every other day so you always know what's shipping.
08How does Call Tracking differ from other analytics & reporting services?
Call Tracking targets a specific funnel stage and buyer intent. We'll recommend it only when the data shows it's the fastest, cheapest path to your next growth milestone.
Start your Call Tracking free trial
14 days of senior call tracking delivery, no card required. We'll outline exactly how we'd approach it for your business.