Service
Analytics & Reporting
Explore our 5 analytics & reporting offerings, built to drive measurable growth.
What's included in Analytics & Reporting
End-to-end analytics and reporting: GA4, server-side tracking, call tracking, CRM source attribution and live Looker Studio dashboards. We make sure every marketing dollar shows up where you can act on it.
- ✓GA4 + GTM + server-side (sGTM) configuration
- ✓Call tracking with recordings and source attribution
- ✓CRM integration: source → lead → opportunity → revenue
- ✓Custom Looker Studio dashboards by channel and location
- ✓Conversion modelling for iOS / cookieless environments
- ✓Monthly executive reports with insights, not just charts
Typical outcomes
- ↑ More qualified leads
- ↑ Higher conversion rates
- ↑ Lower cost per acquisition
- ↑ Stronger brand presence
All Analytics & Reporting services
Google Analytics Setup
Done-for-you google analytics setup by senior specialists.
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Conversion Tracking
Done-for-you conversion tracking by senior specialists.
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Call Tracking
Done-for-you call tracking by senior specialists.
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Monthly Marketing Reports
Done-for-you monthly marketing reports by senior specialists.
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KPI Dashboards
Done-for-you kpi dashboards by senior specialists.
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About Analytics & Reporting
Why Analytics & Reporting matters for your growth
If you can't see which channel drives revenue, every marketing decision is a guess. Clean attribution is the prerequisite for everything else — better budget calls, faster experiments, real ROI conversations with the board.
- ✓GA4 + GTM + server-side (sGTM) configuration
- ✓Call tracking with recordings and source attribution
- ✓CRM integration: source → lead → opportunity → revenue
- ✓Custom Looker Studio dashboards by channel and location
How our Analytics & Reporting works
Our Analytics & Reporting process
A repeatable four-phase rhythm so you know what's happening this week, shipping next week and how it ladders to revenue.
- ✓Audit — Inventory every tag, pixel, event and platform; flag tracking gaps and duplicates.
- ✓Architect — Plan event taxonomy, server-side stack, consent and CRM mapping.
- ✓Implement — Ship sGTM, GA4 events, call tracking and dashboards with QA at every step.
- ✓Operate — Weekly health checks, monthly reports and dashboard iteration.
Why us
What makes our Analytics & Reporting different
First-party data first
Server-side tracking and identity stitching, not browser-only events.
Decision-ready dashboards
Dashboards that surface the next action, not just numbers.
Privacy-aligned
GDPR, CCPA and consent-mode compliant by default.
Embedded analyst
A senior analyst attending your weekly growth meetings.
What you get
Inside our Analytics & Reporting program
- ✓GA4 + Looker Studio setup
- ✓Server-side GTM build
- ✓CRM ↔ marketing data warehouse pipeline
- ✓Attribution model (MTA / MMM-lite)
- ✓Monthly executive scorecard
Ideal for
- DTC brands needing post-iOS tracking
- SaaS teams stitching product + marketing data
- Multi-location brands rolling up KPIs
- Boards needing a single source of truth
Tools we use
Benchmarks
Analytics & Reporting benchmarks our clients hit
Our methodology
The Analytics & Reporting method
- 01
Audit
Tracking, attribution and reporting audit + stakeholder interviews.
- 02
Architect
Event taxonomy, data warehouse and dashboard architecture.
- 03
Build
sGTM, GA4, warehouse pipelines and Looker dashboards.
- 04
Operate
Monthly scorecard, quarterly insight review, ongoing experimentation support.
Service results
What clients say about our Analytics & Reporting
Real outcomes from analytics & reporting clients.
"Within four months analytics & reporting became our highest-ROI growth channel. The clarity of execution is unmatched."
"The analytics & reporting dashboard alone changed how our exec team makes spend decisions every week."
"They turned our analytics & reporting from a cost centre into our most reliable acquisition channel inside a year."
"Best analytics & reporting partner we've ever worked with — proactive, accountable and genuinely senior."
01Do you handle GA4 migration?
Yes — full GA4 architecture, event design, consent mode, server-side tagging and historical data backfill where possible.
02What is server-side tracking and do I need it?
Server-side GTM (sGTM/Stape) captures conversions browser blockers and iOS strip out — typically recovering 15–35% more attributed conversions for paid platforms.
03Can you track phone calls?
Yes — dynamic number insertion with CallRail, WhatConverts or Twilio. Every call shows source, keyword, landing page and recording in your dashboard.
04Will you connect this to our CRM?
Yes — HubSpot, Salesforce, Pipedrive, Close. Leads carry source data through to closed-won so you can finally report ROAS on revenue, not clicks.
05Do you build dashboards we actually use?
Yes — we workshop the questions you ask each week and design dashboards around them. Fewer charts, sharper answers, written commentary every month.
06What reporting do you provide for Analytics & Reporting?
A live dashboard, a weekly Slack/Loom update, and a written monthly review covering performance, learnings and the plan for the next 30 days.
07Can Analytics & Reporting scale with my business as we grow?
Yes. We pod each account with specialists, so we add SEO, paid, CRO or dev capacity inside the same team without changing your point of contact.
08Which industries do you run Analytics & Reporting for?
Home services, professional services (law, dental, medical), moving and transport, B2B SaaS, eCommerce and local service brands — anywhere a healthy unit economic model exists.
Start your free Analytics & Reporting trial
14 days, senior strategist, no card required. We'll ship a tailored plan and the first deliverables in week one.