SEO Agency
Link Building
Our Link Building service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Link Building?
Authority link building through digital PR, HARO, original research, partnerships and resource link outreach. Links you'd be proud to show your CEO — never PBNs, link farms or paid placements that get penalised.
What's included in Link Building
- ✓Backlink gap and authority audit
- ✓4–10 editorial link placements per month
- ✓Digital PR campaigns and pitch outreach
- ✓Original research and data-led content
- ✓HARO / Connectively / Featured monitoring
- ✓Quarterly link velocity and DR growth report
Our Link Building process
- 01
Audit
Baseline link building performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a link building roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship link building work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Link Building
Why Link Building matters for your growth
Links remain the strongest correlated ranking signal in Google's algorithm. A handful of editorial links on real publishers does more than 100 directory submissions — and won't get you penalised when the next algorithm update hits.
- ✓Backlink gap and authority audit
- ✓4–10 editorial link placements per month
- ✓Digital PR campaigns and pitch outreach
- ✓Original research and data-led content
How we run Link Building
A clear playbook — from kickoff to compounding results
Every Link Building engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Link Building
- 01
Scope
Define the exact link building outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational link building infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first link building sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Link Building benchmarks
Client outcomes
Results from our Link Building clients
Real reviews from businesses running our link building service.
"Link Building done with adult supervision — no chasing trends, just compounding results."
"Best link building program I've signed off on in 15 years of marketing. The reporting alone is worth it."
"Within 90 days link building became the channel our sales team trusts most for high-intent leads."
"We tried link building in-house for a year with little to show. Their team unblocked us in 60 days."
01Are paid links safe?
No — paid links violate Google's guidelines and risk manual penalties. Our links are earned through digital PR, research and outreach. The link is free; the work isn't.
02What's the DR of your typical placement?
Most placements land on sites with DR 40–80. We prioritise topical relevance and editorial credibility over DR alone — a DR 55 on-topic placement outperforms a DR 90 generic one.
03How many links per month?
4–10 high-quality placements per month is typical. Volume scales with budget and digital PR cycle length — we never inflate counts with low-quality directories.
04Can you recover from a link penalty?
Yes — full backlink audit, disavow file preparation, manual removal outreach and reconsideration request management.
05What's included in your Link Building engagement?
Discovery, strategy, full execution, conversion tracking, creative/copy where applicable, weekly stand-ups and a live performance dashboard.
06Will I get a dedicated Link Building specialist?
Yes — a senior link building specialist owns your account, with a strategist and account director backing them up. No junior handoffs.
07What tools do you use for Link Building?
Best-in-class for the channel: GA4, Looker Studio, sGTM, plus category-leading specialist tools chosen per account.
08Does Link Building work for small or local businesses?
Absolutely — we right-size the program to budget and scope. Many of our best link building engagements are with local and SMB clients.
Start your Link Building free trial
14 days of senior link building delivery, no card required. We'll outline exactly how we'd approach it for your business.