Paid Advertising
Google Ads
Our Google Ads service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Google Ads?
Google Ads management across Search, Performance Max, Shopping, Display and YouTube. Senior media buyers running profitable accounts from $10k to $500k+ per month in spend.
What's included in Google Ads
- ✓Account audit and restructure
- ✓Search, PMax and Shopping campaign build
- ✓Negative keyword and search-term hygiene
- ✓Conversion tracking and value-based bidding
- ✓Creative production for PMax and Display
- ✓Weekly performance reviews and reporting
Our Google Ads process
- 01
Audit
Baseline google ads performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a google ads roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship google ads work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Google Ads
Why Google Ads matters for your growth
Google Ads converts the highest-intent traffic on the internet — but the platform's defaults waste budget on broad match and PMax black-box placements. Senior management is the difference between Google making you money or making themselves money.
- ✓Account audit and restructure
- ✓Search, PMax and Shopping campaign build
- ✓Negative keyword and search-term hygiene
- ✓Conversion tracking and value-based bidding
How we run Google Ads
A clear playbook — from kickoff to compounding results
Every Google Ads engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Google Ads
- 01
Scope
Define the exact google ads outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational google ads infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first google ads sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Google Ads benchmarks
Client outcomes
Results from our Google Ads clients
Real reviews from businesses running our google ads service.
"The most disciplined google ads program we've run — every test is documented and every learning is shared."
"We tried google ads in-house for a year with little to show. Their team unblocked us in 60 days."
"Every quarter the google ads numbers improve and the team raises the bar themselves. Rare."
"Our cost per qualified lead from google ads is half what it was with our previous agency."
01Do you run Performance Max?
Yes — with proper asset groups, audience signals, search-term exclusions and account-level negative lists. PMax done right beats Search alone in most accounts.
02What's the minimum Google Ads budget?
Most effective from $7k/month and up. Below that, conversion data is too sparse for proper testing and Smart Bidding.
03Will you build the landing pages too?
Yes — our landing page team builds and tests dedicated post-click experiences for every major campaign. Ad and LP message-match drives ROAS.
04Can you fix a Google Ads account that's burning cash?
Yes — full account audit usually surfaces 30–60% of spend going to junk search terms, wrong match types or fatigued creative. Typical fix-cycle: 4–6 weeks.
05Will I get a dedicated Google Ads specialist?
Yes — a senior google ads specialist owns your account, with a strategist and account director backing them up. No junior handoffs.
06What tools do you use for Google Ads?
Best-in-class for the channel: GA4, Looker Studio, sGTM, plus category-leading specialist tools chosen per account.
07Does Google Ads work for small or local businesses?
Absolutely — we right-size the program to budget and scope. Many of our best google ads engagements are with local and SMB clients.
08What reporting comes with Google Ads?
A live dashboard, weekly Slack/Loom update, and a written monthly review covering performance, learnings, and the plan for the next 30 days.
Start your Google Ads free trial
14 days of senior google ads delivery, no card required. We'll outline exactly how we'd approach it for your business.